Womble-Carlyle
Project: "Winston the Bulldog"
Agency: Greenfield - Belser
Running Time: Several 15 second spots
Overview: Law firm Womble-Carlyle has long used Winston the Bulldog as a mascot. But all of the tenacity and willful spirit that makes bulldogs great mascots can also make bulldogs difficult to film. When Womble-Carlyle gave Greenfield - Belser the go-ahead to switch to a digital dog for a series of regional advertisements, the ad agency turned to Hatchling Studios.
Creative: Hatchling created the new Winston using older advertisements and film footage as reference. Winston’s new, 3D incarnation allows Hatchling’s animators to take Winston to new heights; whether hanging from a wrecking ball, juggling puzzle pieces, or jumping a high bar, Winston can do things now that no living dog could ever hope to achieve.
Technical: Winston is a fully realized 3D character, with over 40 controls for animators to adjust. Winston shows off many of Hatchling’s technical capabilities, from his complicated quadruped rig, to the sub-surface scattering techniques in his skin, to the dynamic secondary motion in his ears. Of special note is Winston’s simulated fur coat, which consists of over 750,000 digital hairs.
Creative Services
3D Modeling
Lighting and Texturing
Animation
Post Production
